California Dreamin' 2025 International Design Award 2025 Gold Winner
Production, art direction and styling by Henny Oh
California Dreamin’ is Inspired by Yewon Kim, the designer’s journey in San Francisco. Her collection blends her Korean roots with the free-spirited energy of the ’60s and ’70s in the city, reimagining the traditional bokjumeoni pouch into bold silhouettes, experimental fabrics, and expressive prints.
The fashion film embodies the time when thousands of young dreamers flocked to California for inspiration, freedom, and new possibilities. It’s a celebration of progress, individuality, and the courage to dream many artists have passed down to us.
The fashion film embodies the time when thousands of young dreamers flocked to California for inspiration, freedom, and new possibilities. It’s a celebration of progress, individuality, and the courage to dream many artists have passed down to us.
